Ethical Consistency for the Vegan


When animal lovers learn about the cruelty and killing that are rampant in U.S. shelters, and that national animal protection organizations such as the Humane Society of the United States (HSUS), the American Society for the Prevention of Cruelty to Animals (ASPCA) and People for the Ethical Treatment of Animals (PETA) defend these shelters and thwart efforts at reform, the first and the most logical question they ask is: Why? Why are organizations which are supposed to protect animals the biggest defenders of the very shelters that systematically abuse and kill them?

Over the years, shelter workers have buried animals alive, starved animals to death, forced animals to cannibalize other animals for food, beat animals to death, used them for target practice, drowned them, and put different species into the gas chamber to sadistically watch them fight before turning on the gas. These incidents are just the tip of the iceberg. Rarely a day goes by that another incident of shelter mismanagement, killing, neglect, and/or abuse isn’t brought to the public’s attention, highlighting and substantiating an epidemic crisis of neglect and cruelty, followed by systematic killing, in our nation’s so-called animal “shelters.” In fact, the first time many animals experience abuse and neglect is in the very institutions which are supposed to protect them from it.

We hope those who believe in the rights of animals, who believe it is ethically wrong to eat them, wear them, or exploit them in other contexts will read it and reject the hypocrisy that embraces organizations like PETA who not only kill dogs and cats, but also work to defend and protect the ability of others to do so as well. If it is wrong to kill a cow or chicken or pig or fish (and we believe that it is), it is also wrong to kill a dog or cat or rabbit or hamster.

We wrote Friendly Fire not only to expose this crisis of cruelty, but to explain the nature of the hypocrisy and opposition so that others—animal lovers, public officials, legislators, the media—can find the confidence and courage necessary to see through, and stand up to, those who seek to delay and derail urgently needed shelter reform.

To make that possible, Friendly Fire is being sold at cost and is available in three formats: full color, black and white, and as a Kindle e-book. The color version sells for $35.99. The black and white version is only $9.99. We wanted to provide an affordable version of the book as a tool for animal activists to use in their fight for No Kill; to distribute to local media, commissioners, council members, state legislators and others who are likely to be confused by the opposition to their efforts by HSUS, the ASPCA, PETA and the director of their local pound. Finally, an e-book will be available for only $3.99 (cost plus $1.00 to cover licensing fees for the many photographs in the book).

Friendly Fire is now on sale exclusively through Amazon.

To purchase:

Buy the black and white version:

Buy the full color version:

Learn more by clicking here.

Please note: Friendly Fire contains graphic photo images.

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